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In recent years there has been a wealth of new research in
cognition, particularly in relation to supporting theoretical
constructs about how cognitions are formed, processed, reinforced,
and how they then affect behavior. Many of these theories have
arisen and been tested in geographic isolation. It remains to be
seen whether theories that purport to describe cognition in one
culture will equally prove true in other cultures. The Handbook of
Motivation and Cognition Across Cultures is the first book to look
at these theories specifically with culture in mind. The book
investigates universal truths about motivation and cognition across
culture, relative to theories and findings indicating cultural
differences.
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